The Miu Miu Fall/Winter 2017 campaign, a captivating blend of high fashion and Southern Gothic surrealism, remains a striking example of the brand's unique aesthetic. Shot by the acclaimed photographer Alasdair McLellan, the campaign transports the viewer to a dreamlike version of New Orleans, seamlessly weaving together the city's iconic landmarks and atmospheric landscapes with the playfully rebellious spirit of Miu Miu. This article delves into the various facets of this memorable campaign, exploring its visual language, its underlying themes, and its lasting impact on the fashion world.
Fall Winter 2017 Campaign: A Collision of Worlds
The Miu Miu FW17 campaign is far more than a simple showcase of clothing; it's a carefully constructed narrative. McLellan masterfully juxtaposes the opulent grandeur of New Orleans’ architecture – glimpsed in shots featuring the city's ornate ironwork and historic buildings – with the raw, untamed beauty of its natural surroundings. The dripping bayou, a symbol of mystery and decay, provides a stark contrast to the polished elegance of the Miu Miu garments. This tension, this collision of refined sophistication and untamed wilderness, forms the core of the campaign's visual identity.
The models, a diverse cast embodying the multifaceted nature of femininity, are presented not as passive subjects but as active participants in this surreal landscape. They inhabit the spaces, interacting with the environment in a way that feels both spontaneous and deliberate. They are not simply wearing the clothes; they are embodying the spirit of the collection, a spirit that embraces both vulnerability and strength, innocence and rebellion. The clothing itself, a collection characterized by its eclectic mix of textures, patterns, and silhouettes, perfectly complements this atmosphere. From delicate lace to sturdy brocade, from flowing skirts to tailored jackets, the garments reflect the multifaceted nature of the campaign's setting and its narrative.
MiuMiu FW17 Campaign: Beyond the Clothes
The Miu Miu FW17 campaign is not just about the clothes; it's about the story it tells. The inclusion of the Preservation Hall, a legendary New Orleans music venue, adds another layer of depth to the campaign. Preservation Hall, with its history steeped in jazz and blues, represents a legacy of artistic expression and cultural heritage. Its presence in the campaign subtly suggests a connection between the enduring power of tradition and the innovative spirit of contemporary fashion. This is further emphasized by the inclusion of other iconic New Orleans locations, each contributing to the overall narrative and creating a sense of place that is both familiar and strangely unfamiliar.
The campaign's visual language is rich in symbolism. The juxtaposition of decaying grandeur and vibrant life, of natural beauty and urban decay, evokes a sense of melancholy tinged with hope. This reflects the complex and often contradictory nature of femininity, a theme that Miu Miu consistently explores in its collections and campaigns. The use of color is equally significant, with a palette that ranges from muted earth tones to bold jewel tones, mirroring the diverse textures and moods of the campaign.
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